STRATEGIC CHALLENGE

Build a sales lead pipeline of new high net worth prospects and a ‘keep warm’ strategy to help the sales team increase, manage and convert these leads to test drive and ultimately sale and ownership.

 

ACTIVATION

A lead generation and conversion programme helping to build a database for present and future sales prospecting.

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This ongoing campaign uses highly-targeted digital advertising, opted-in email and social activity, offering exclusive experiences and episodic content.