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ALLIANCE OF INDEPENDENT AGENCIES.
Representing the interests of the independent marketing agencies sector.
STRATEGIC CHALLENGE
Switch the focus and relevance of the Marketing Agencies Action Group (MAAG) to focus on representing independent agencies from across the marketing landscape.
ACTIVATION
Revised naming, logo development, visual and verbal identity and proposition development.
Copywriting and content development.
Brand guardianship.
Design support and collateral.
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